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    <title>Free Range Studios | Washington, DC | Oakland, CA | RSS Feed</title>
    <link>http://freerange.com/feed/rss/</link>
    <description>Free Range works with companies and organizations to create story-based brands, transforming clients’ visions for a better future into emotionally compelling media — from interactive and mobile to print and video.</description>
    <dc:language>en</dc:language>
    <dc:rights>Copyright (c) 2013, Free Range Studios | Washington, DC | Oakland, CA</dc:rights>
    <dc:date>2013-05-16T21:33:13+00:00</dc:date>
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      <url>http://freerange.com/images/system/fr-share.png</url>
      <title>Free Range Studios | Washington, DC | Oakland, CA</title>
      <link>http://freerange.com</link>
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    <item>
      <title><![CDATA[Daunting Challenge, Fun and Empowerment Marketing]]></title>
	<link><![CDATA[http://freerange.com/thinking/post/daunting-challenge-fun-and-empowerment-marketing]]></link>
	<guid><![CDATA[http://freerange.com/thinking/post/daunting-challenge-fun-and-empowerment-marketing]]></guid>

    	<description>
		<![CDATA[The Climate Ride fundraising event begins this weekend. I’m excited to be joining hundreds of cyclists to pedal in a 5-day, 320-mile ride from Eureka, CA through redwood groves and scenic coastal highways back to San Francisco.]]>		</description>

		<dc:creator>Frankie Ridolfi</dc:creator>

      <dc:date>2013-05-16T21:33:13+00:00</dc:date>
    </item>  

    <item>
      <title><![CDATA[Fearlessness &amp; Creativity]]></title>
	<link><![CDATA[http://freerange.com/thinking/post/fearlessness-creativity]]></link>
	<guid><![CDATA[http://freerange.com/thinking/post/fearlessness-creativity]]></guid>

    	<description>
		<![CDATA[Amber Rae recently wrote an article about structuring her day for maximum creativity.]]>		</description>

		<dc:creator>Kate Purcell</dc:creator>

      <dc:date>2013-05-10T04:55:57+00:00</dc:date>
    </item>  

    <item>
      <title><![CDATA[Participate in TechSoup’s Digital Storytelling Challenge!]]></title>
	<link><![CDATA[http://freerange.com/thinking/post/participate-in-techsoups-digital-storytelling-challenge]]></link>
	<guid><![CDATA[http://freerange.com/thinking/post/participate-in-techsoups-digital-storytelling-challenge]]></guid>

    	<description>
		<![CDATA[Free Range is excited to be participating in and judging TechSoup’s 2013 Digital Storytelling Challenge.]]>		</description>

		<dc:creator>Ellen Roche</dc:creator>

      <dc:date>2013-04-24T21:11:03+00:00</dc:date>
    </item>  

    <item>
      <title><![CDATA[One Great Idea: Business Leaders as Mythmakers]]></title>
	<link><![CDATA[http://freerange.com/thinking/post/one-great-idea-business-leaders-as-mythmakers]]></link>
	<guid><![CDATA[http://freerange.com/thinking/post/one-great-idea-business-leaders-as-mythmakers]]></guid>

    	<description>
				</description>

		<dc:creator>Frankie Ridolfi</dc:creator>

      <dc:date>2013-04-02T00:59:53+00:00</dc:date>
    </item>  

    <item>
      <title><![CDATA[Want to Go Viral? Channel your Inner Disney Princess.]]></title>
	<link><![CDATA[http://freerange.com/thinking/post/want-to-go-viral-channel-your-inner-disney-princess]]></link>
	<guid><![CDATA[http://freerange.com/thinking/post/want-to-go-viral-channel-your-inner-disney-princess]]></guid>

    	<description>
		<![CDATA[Ellen Roche analyzes the viral success of Jon Cozart's parody of Disney princesses, After Ever After.]]>		</description>

		<dc:creator>Ellen Roche</dc:creator>

      <dc:date>2013-03-15T18:42:33+00:00</dc:date>
    </item>  

    <item>
      <title><![CDATA[The Decline and Fall of Product Placement]]></title>
	<link><![CDATA[http://freerange.com/thinking/post/the-decline-and-fall-of-product-placement]]></link>
	<guid><![CDATA[http://freerange.com/thinking/post/the-decline-and-fall-of-product-placement]]></guid>

    	<description>
				</description>

		<dc:creator>Jonah Sachs</dc:creator>

      <dc:date>2013-02-23T00:55:14+00:00</dc:date>
    </item>  

    <item>
      <title><![CDATA[GreenBiz Q&amp;A: How to win the sustainability story wars]]></title>
	<link><![CDATA[http://freerange.com/thinking/post/greenbiz-qa-with-jonah-sachs-how-to-win-the-sustainability-story-wars]]></link>
	<guid><![CDATA[http://freerange.com/thinking/post/greenbiz-qa-with-jonah-sachs-how-to-win-the-sustainability-story-wars]]></guid>

    	<description>
		<![CDATA[GreenBiz editor and reporter Kristine Wong interviews Jonah Sachs about how companies and organizations can use timeless archetypes (popularized by Joseph Campbell) and Campbell's "The Hero's Journey" story to shape their storytelling about sustainability.]]>		</description>

		<dc:creator>Jonah Sachs</dc:creator>

      <dc:date>2013-02-19T19:39:39+00:00</dc:date>
    </item>  

    <item>
      <title><![CDATA[Now what?]]></title>
	<link><![CDATA[http://freerange.com/thinking/post/now-what]]></link>
	<guid><![CDATA[http://freerange.com/thinking/post/now-what]]></guid>

    	<description>
		<![CDATA[It's the day after The Day in America.

Many of us are breathing a sigh of relief. Others are more concerned than ever.]]>		</description>

		<dc:creator>Amy Hartzler</dc:creator>

      <dc:date>2012-11-08T21:13:45+00:00</dc:date>
    </item>  

    <item>
      <title><![CDATA[The Story of this Election, from the Narrow Vantage Point of my own Facebook Feed]]></title>
	<link><![CDATA[http://freerange.com/thinking/post/the-story-of-this-election-from-the-narrow-vantage-point-of-my-own-facebook]]></link>
	<guid><![CDATA[http://freerange.com/thinking/post/the-story-of-this-election-from-the-narrow-vantage-point-of-my-own-facebook]]></guid>

    	<description>
		<![CDATA[Yesterday, Jonah wrote about his disappointment that neither Obama nor Romney's campaigns really gave the American people a consistent, epic story to consider.

What I remembered as I scrolled through my own Facebook feed this morning was that the American people don't need to be spoon-fed a story. If our candidates won’t give us epic stories to hold, shape, and share, we turn back to our foundational myths or create new stories ourselves.]]>		</description>

		<dc:creator>Ellen Roche</dc:creator>

      <dc:date>2012-11-06T19:41:59+00:00</dc:date>
    </item>  

    <item>
      <title><![CDATA[Empowerment Marketing and the Dark Arts in Tonight&#8217;s Debate]]></title>
	<link><![CDATA[http://freerange.com/thinking/post/empowerment-marketing-and-the-dark-arts-in-tonights-debate]]></link>
	<guid><![CDATA[http://freerange.com/thinking/post/empowerment-marketing-and-the-dark-arts-in-tonights-debate]]></guid>

    	<description>
				</description>

		<dc:creator>Amy Hartzler</dc:creator>

      <dc:date>2012-10-16T21:16:56+00:00</dc:date>
    </item>  

    <item>
      <title><![CDATA[Winning the Story Wars — The Hero&#8217;s Journey]]></title>
	<link><![CDATA[http://freerange.com/thinking/post/winning-the-story-wars-the-heros-journey]]></link>
	<guid><![CDATA[http://freerange.com/thinking/post/winning-the-story-wars-the-heros-journey]]></guid>

    	<description>
		<![CDATA[Here's part two of the video series that accompanies Jonah Sachs' new book, "Winning the Story Wars". Discover how digital tools are returning humanity to a new oral tradition and what kinds of stories will work in this new era of empowerment marketing. Inspired by Joseph Campbell's Hero's Journey, Sachs lays out a story model any brand or cause can use to get its message heard, and explains why stories must be not just told, but lived.]]>		</description>

		<dc:creator>Alexina Carr</dc:creator>

      <dc:date>2012-10-05T17:10:47+00:00</dc:date>
    </item>  

    <item>
      <title><![CDATA[For Romney it’s Now or Never for a New Story Strategy and a Path to the White House]]></title>
	<link><![CDATA[http://freerange.com/thinking/post/for-romney-its-now-or-never]]></link>
	<guid><![CDATA[http://freerange.com/thinking/post/for-romney-its-now-or-never]]></guid>

    	<description>
		<![CDATA[Nate Silver, whose breakthrough statistical models almost perfectly predicted the outcome of the 2008 elections, published some bad news for Mitt Romney on his 538 blog on Monday. It’s the kind of news that should make a candidate who seriously wants to occupy the White House try something fundamentally different — right now.]]>		</description>

		<dc:creator>Jonah Sachs</dc:creator>

      <dc:date>2012-09-27T18:17:31+00:00</dc:date>
    </item>  

    <item>
      <title><![CDATA[Winning the Story Wars: Exercise 1]]></title>
	<link><![CDATA[http://freerange.com/thinking/post/winning-the-story-wars-exercise-1]]></link>
	<guid><![CDATA[http://freerange.com/thinking/post/winning-the-story-wars-exercise-1]]></guid>

    	<description>
		<![CDATA[For readers of our book on breakthrough storytelling, Winning the Story Wars, we'll be publishing a series of exercises over the next several months. These exercises are meant as companions to the lessons in the book.]]>		</description>

		<dc:creator>Jonah Sachs</dc:creator>

      <dc:date>2012-09-09T20:15:08+00:00</dc:date>
    </item>  

    <item>
      <title><![CDATA[Story Wars: Obama v. Romney]]></title>
	<link><![CDATA[http://freerange.com/thinking/post/story-wars-obama-v-romney]]></link>
	<guid><![CDATA[http://freerange.com/thinking/post/story-wars-obama-v-romney]]></guid>

    	<description>
		<![CDATA[The story wars are all around us — the 2012 presidential contest is a perfect lens for examining the myths competing for our national attention, our money, and our votes. Is the highest value of our collective story... Freedom? Equality? Progress? If you look carefully, you can boil the best campaigns down to very specific story elements, and the worst disappear into a cacophony of conflicting story parts.]]>		</description>

		<dc:creator>Jonah Sachs</dc:creator>

      <dc:date>2012-09-07T02:20:10+00:00</dc:date>
    </item>  

    <item>
      <title><![CDATA[Designer as Journalist: The Case for Creating Content]]></title>
	<link><![CDATA[http://freerange.com/thinking/post/designer-as-journalist-the-case-for-creating-content]]></link>
	<guid><![CDATA[http://freerange.com/thinking/post/designer-as-journalist-the-case-for-creating-content]]></guid>

    	<description>
		<![CDATA[A young doctor with a goatee and small hoop earrings quickly ushered me into the examination room of a bustling clinic in Oakland. If it were not for the white coat and the stethoscope around his neck, he could have been any urban hipster who frequents the latest happening watering hole. There was barely enough room to focus my camera lens in the cramped yellow cubicle where he asked a middle aged woman questions about her personal health that made me blush. She clearly had a tough life. The deep lines etched into her face said more than words ever could.

In that moment, I realized I was no longer merely a designer. Documenting lives on the edges of our society, and the heroes who care for them, had put me squarely in the role of visual storyteller for a client who provides grants to community clinics. The experience touched me profoundly.]]>		</description>

		<dc:creator>Eric Smith</dc:creator>

      <dc:date>2012-08-10T15:32:02+00:00</dc:date>
    </item>  

    <item>
      <title><![CDATA[Illustrating &#8220;Winning the Story Wars&#8221;]]></title>
	<link><![CDATA[http://freerange.com/thinking/post/illustrating-winning-the-story-wars]]></link>
	<guid><![CDATA[http://freerange.com/thinking/post/illustrating-winning-the-story-wars]]></guid>

    	<description>
		<![CDATA[This behind-the-scenes video gives a glimpse into the process of illustrating Jonah Sachs' book Winning the Story Wars.]]>		</description>

		<dc:creator>Drew Beam</dc:creator>

      <dc:date>2012-07-11T20:15:20+00:00</dc:date>
    </item>  

    <item>
      <title><![CDATA[Story Wars Q&amp;A with Jonah, Part 1]]></title>
	<link><![CDATA[http://freerange.com/thinking/post/qa-with-jonah-sachs-part-1]]></link>
	<guid><![CDATA[http://freerange.com/thinking/post/qa-with-jonah-sachs-part-1]]></guid>

    	<description>
		<![CDATA[Winning the Story Wars has officially hit the shelves!

A few of us Free Rangers (Amy, Melissa, and Allie) got together to pick Jonah’s brain on the basics of his book. Enjoy our conversation!]]>		</description>

		<dc:creator>Alexina Carr</dc:creator>

      <dc:date>2012-07-11T18:45:52+00:00</dc:date>
    </item>  

    <item>
      <title><![CDATA[We&#8217;re Looking for a Few Good Eggs]]></title>
	<link><![CDATA[http://freerange.com/thinking/post/were-looking-for-a-few-good-eggs]]></link>
	<guid><![CDATA[http://freerange.com/thinking/post/were-looking-for-a-few-good-eggs]]></guid>

    	<description>
				</description>

		<dc:creator>Jonah Sachs</dc:creator>

      <dc:date>2012-05-07T19:46:39+00:00</dc:date>
    </item>  

    <item>
      <title><![CDATA[25 Years of Social Venture Network]]></title>
	<link><![CDATA[http://freerange.com/thinking/post/25-years-of-social-venture-network]]></link>
	<guid><![CDATA[http://freerange.com/thinking/post/25-years-of-social-venture-network]]></guid>

    	<description>
		<![CDATA[What happens when 250 of the most innovative, passionate, resourceful social entrepreneurs get together for four days, at Skamania Lodge in the awesome Pacific Northwest? Stimulating conversations. Inspiring presentations. Actionable advice. And a lot of laughter.   Not much sleep.]]>		</description>

		<dc:creator>Amy Hartzler</dc:creator>

      <dc:date>2012-04-27T13:46:44+00:00</dc:date>
    </item>  

    <item>
      <title><![CDATA[Instagram to the Rescue!]]></title>
	<link><![CDATA[http://freerange.com/thinking/post/instagram-to-the-rescue]]></link>
	<guid><![CDATA[http://freerange.com/thinking/post/instagram-to-the-rescue]]></guid>

    	<description>
		<![CDATA[Instagram may have saved my sanity.

A lifelong fear of flying and my spirit of adventure found me traveling cross country earlier this month by rail from DC to a Free Range retreat in Oakland. My 8-day-round-trip trek took me through sixteen states and all nine circles of Hell. I'm only mildly exaggerating when I say that Instagram salvaged my sanity. ]]>		</description>

		<dc:creator>Ellen Roche</dc:creator>

      <dc:date>2012-04-11T16:20:23+00:00</dc:date>
    </item>  

    
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