Two auto brands offer different views of the world as the latest story war – a crucial fight between opposing societal values – unfolds in TV and YouTube commercials. Read more.
Coke's Super Bowl commercial supporting immigrants and Chevrolet's ad tackling gay rights won plenty of attention. Why aren't brands taking a strong stand on climate change? Read more.
The two Super Bowl ads that really moved me yesterday (for better or worse) represent dueling stories of America.
Listen to the latest webinar from Free Range Co-Founder and CEO, Jonah Sachs. Here, Sachs takes us through five fundamental lessons in brand storytelling from his book, Winning the Story Wars.
As someone who spent far, far too much of my childhood learning how to perfectly imitate every single Disney princess of my generation, I am kicking myself for not creating this video.…
GreenBiz editor and reporter Kristine Wong interviews Jonah Sachs about how companies and organizations can use timeless archetypes and Joseph Campbell's "Hero's Journey" to shape storytelling about sustainability.
A young doctor with a goatee and small hoop earrings quickly ushered me into the examination room of a bustling clinic in Oakland. If it were not for the white coat and the stethoscope…
They are the tiny packets of information that carry the shape of our shared future. Our beliefs, our values, our identities are all held in the stories we listen to and repeat. That's how we humans work — we always have. So, what would you rather do: learn to write some of the source code of tomorrow or run just another marketing campaign? Let us show you how we do it.
Dig into any good story and you’ll find a moral — a nugget of wisdom — at its core. Crack it open and you’ll find cherished human values. That’s why stories, and brands built on stories, connect right to the heart. When you identify and embrace the moral of your own brand story, you can forever leave behind the usual marketing speak of insecurity and fear.
Once you’ve got your message, you’re going to need a messenger. See, people connect to other people, not to faceless brands. Dive with us into the world of imagination to uncover your archetype and unique voice — it‘s the surest way to get audiences, the heroes of your story, moving on their own path to action.
Free Range Stories are born in the strategy lab, but they live in the wilds of today's everyone-owns-it media marketplace. The launch of our first project together is the beginning of your path to change as you unleash media designed to move minds and build an iconic brand. Verbal, visual, interactive, social, all four? Let’s start writing the future. Check out a few Free Range projects already changing the world.