Learn how we can create a better world for ourselves as marketers and for our audiences by becoming responsible modern mythmakers. The book calls for a revolutionary approach to marketing — creating new, values-based stories on the pattern of ancient myth.
— Nick Coe, CEO, Bath & Body Works; former President, Land's End
The Create Your Story activity decks are designed to unlock the storytelling insights and passion of your team. They will help you explore the essence of who you are as a brand or organization and confidently tell your story to the world. Each deck builds on concepts in Winning the Story Wars.
Values and Archetypes
The Values and Archetypes activity deck helps you determine who you are and what you stand for as a storytelling brand. The activities first challenge you to find your values and then to find your brand's archetypal character and voice. Are you a Rebel? An Alchemist? A Defender or a Muse? Your journey of discovery awaits within. The deck includes: