The Democratic party’s latest attempt at story?
“Well at least we’re not Republicans!”Read More
Every successful campaign is its own unique blend of science and magic. Last week, our DC staff hosted a conversation with some of our favorite campaigners to unpack successful campaigns and see what greater wisdom we could unlock from each.
Fueled by food, drink and the buzz of new connections, we settled in to dive deep. Here’s what we found:
As a Spanish ad man, who emigrated from the homeland to work in the U.S., I live with one eye on either side of the pond. That’s how this past holiday season I came across an interesting piece of Spanish advertising that is generating a lot of buzz back home.Read More
The two Super Bowl ads that really moved me yesterday (for better or worse) represent dueling stories of America.Read More
Listen to the latest webinar from Free Range Co-Founder and CEO, Jonah Sachs. Here, Sachs takes us through five fundamental lessons in brand storytelling from his book, Winning the Story Wars.Read More
Since 1976, Gallup has polled people about what they perceive as the most ethical professions. From bankers to teachers, clergy to cops, who do we trust? It turns out nurses get high marks — in 2013 we rated their “honesty and ethical standards” at 82 percent.
And who’s consistently at the bottom of the list? Advertisers.
Hovering between 6 percent and our current record high of 14 percent (achieved once before in 2002), at least we’re trending up. I think we can do better.
Here’s the great news: past and present trends suggest that the more honest we are, the more successful we’ll be.Read More
The problem with New Year’s resolutions, of course, is not that we can’t pick great things to commit to. We all know what we need to do to be better human beings — we just don’t know how to stick with those commitments. Managing a brand is really no different. Yeah, yeah, we know we need to be more audience-centric, more socially-relevant, more values-based. But then you sit down at your desk and it’s back to the old ways.
Let’s make 2014 different.
With the year drawing to a close, many non-profits and charities are asking for our support. At Free Range our year-end giving was prompted by last month’s Typhoon Haiyan, which devastated the Philippines, leaving in its wake widespread destruction and heartbreaking loss. As a studio we pledged donations to several aid organizations and matched funds donated by staff members. Fortunately, relief efforts in response to Typhoon Haiyan were extensive. This did, however, make us think — how would we select the specific organizations and know our donations would reach those in need?
For someone who works at Free Range, I watch surprisingly few viral videos. Maybe I’m slightly cynical?
This week, I watched three viral videos — all three have one thing in common: they are just delightful. I felt joy while watching them. While each has more subtle secondary messages, their primary purpose was obviously to simply delight their audiences.Read More
Marketing's five deadly sins — vanity, authority, puffery, insincerity gimmickry — are story killers. But since we've all been raised to communicate this way, how can we break these habits once and for all? The answer: indulge them.
Find out how by downloading the worksheet here.Read More