The Climate Ride fundraising event begins this weekend. I’m excited to be joining hundreds of cyclists to pedal in a 5-day, 320-mile ride from Eureka, CA through redwood groves and scenic coastal highways back to San Francisco. Our goal: to raise awareness and money for non-profit organizations, including Free Range clients, whose work focuses on sustainable energy and environmental solutions. As I prepare for the ride, three ideas are simultaneously spinning in my head like the wheels and sprocket of my bike: the relationship of a daunting challenge, fun and empowerment marketing.Read More
Ready to change the world with a story?
Free Range is excited to be participating in and judging TechSoup’s 2013 Digital Storytelling Challenge – a month of intensive learning combined with a friendly, hands-on media-making competition.Read More
As someone who spent far, far too much of my childhood learning how to perfectly imitate every single Disney princess of my generation, I am kicking myself for not creating this video. Jon Cozart, who must now be a shoe-in for a guest appearance on Glee, created (apparently single-handedly?) a video that has been blowing up my Facebook and Twitter feeds for the past 2 days, and which I finally sat down to watch today. And I loved it.
Of course, the video is funny. And most people are passing it around because it’s funny. And, as is so often the case with a piece of content that breaks through, I heard about it from my friends first. Then saw it on Huffington Post, then saw it on FastCo. It’s a textbook study in video virality. At Free Range, we’ve been lucky enough to make a number of successful videos ourselves and shared much of what we’ve learned in our recent book. But watching a young whippersnapper do it himself...we’re re-inspired!Read More
GreenBiz editor and reporter Kristine Wong interviews Jonah Sachs about how companies and organizations can use timeless archetypes and Joseph Campbell's "Hero's Journey" to shape storytelling about sustainability.Read More
It's the day after "The Day" in America.
Many of us are breathing a sigh of relief. Others are more concerned than ever.
In Washington, D.C., it’s business as usual. People committed to changing the government they work for, with, or against. People using the institution to change the institution — hopefully improving it — in ways that align with their values, out of a belief that it matters.Read More
(I write this from the end of a long line at my Ward 1, Washington, DC polling place. It's just above freezing, and hundreds of diverse Washingtonians are waiting to cast a vote in a city whose citizens are often forgotten.)
Yesterday, Jonah wrote about his disappointment that neither Obama nor Romney's campaigns really gave the American people a consistent, epic story to consider.
What I realized as I scrolled through my own Facebook feed this morning was that the American people don't need to be spoon-fed a story. If our candidates won’t give us epic stories to hold, shape, and share, we turn back to our foundational myths or create new stories ourselves.Read More
Those of us who love a great story are hoping to hear one — ideally two — tonight. We’ve been waiting patiently throughout this interminable election cycle for something more compelling than “They’re beating us at fundraising!” or “He’s failed! I’ll do better but provide no details!“
A good campaign story doesn’t just have a hero and a villain, conflict and resolution; and it doesn’t just stir us emotionally to get us to the polls.Read More