Climate scientists have been sounding the scientific alarm, but never have they been able to tell their personal stories. We set out to change that — to make an emotional connection with the "moveable middle" who has yet to get engaged.
Over the last year we have worked with the Climate Change Education Project to build More than Scientists, a campaign focused on raising the voices of the 97% of climate scientists who know that climate change is real, that humans are causing it, and that we have the power to stop it. This cutting-edge collaboration between scientists, advocacy organizations, and the public uses personal, inspiring videos from scientists to engage the public and help them understand what climate change is, what it will mean for the future of our families, and motivate them to action.
Through our partnership with More Than Scientists, Free Range provided campaign strategy, creative concepting, video, website, and visual design support for this exciting new project. On its first day online more than 30,000 viewers watched the launch video. And, having built partnerships with over 30 leading climate and environmental organizations, this campaign will continue to infuse the climate movement with the voices of the scientists on the front lines.Read More