The Always brand (of maxi pad fame) has embraced empowerment marketing in a huge way with the release of their #likeagirl video and campaign. While legitimate complaints are being documented elsewhere about whether or not Always “lives the truth” they tell, the video is a knockout and tackles a complex social challenge with empathy, beautiful production quality and a cast of awesome young girls who haven’t yet realized that “like a girl” is an insult.Read More
Last week I was in design heaven at TYPO San Francisco. Not only did I see typographer, Erik Spiekermann, in his element (nerd alert!) but I was hugely inspired by the talks that spanned design, culture, society and change.
These statements –which I gathered over the course of the two days – have stuck with me. If you’re a designer, this list is going to resonate with you on so many levels. Read it, absorb it, live it.Read More
Two auto brands offer different views of the world as the latest story war – a crucial fight between opposing societal values – unfolds in TV and YouTube commercials. Read more.Read More
Coke's Super Bowl commercial supporting immigrants and Chevrolet's ad tackling gay rights won plenty of attention. Why aren't brands taking a strong stand on climate change? Read more.Read More
One of my favorite things to do is to sit on my back deck in the morning and watch the vibrant world of birds, insects, trees and flowers. Paying close attention to the patterns of the birds’ flight and behavior, how the seasons are playing out (even in this warm and drought-ridden winter) and the habitual impact of human activity, I am reminded that every day we have the opportunity to observe and appreciate the vast interplay of species and ecosystems around us.Read More
Every successful campaign is its own unique blend of science and magic. Last week, our DC staff hosted a conversation with some of our favorite campaigners to unpack successful campaigns and see what greater wisdom we could unlock from each.
Fueled by food, drink and the buzz of new connections, we settled in to dive deep. Here’s what we found: