What a way to start my week! One of the first e-mails in my inbox this morning was from Call To Action, announcing their new logo and tagline (Inspire Catholics, Transform Church) to their membership of thousands of progressive Catholics.Read More
Mara Slade from Sustainable Brands interviews Free Range Founder and CEO Jonah Sachs about the making of The Story of Solutions (our latest video with The Story of Stuff Project)!
Jonah shares some of the rationale behind the new movie, conceptual challenges, and our hopes for the impact it will have. Check out the full interview here.Read More
The Climate Ride fundraising event begins this weekend. I’m excited to be joining hundreds of cyclists to pedal in a 5-day, 320-mile ride from Eureka, CA through redwood groves and scenic coastal highways back to San Francisco. Our goal: to raise awareness and money for non-profit organizations, including Free Range clients, whose work focuses on sustainable energy and environmental solutions. As I prepare for the ride, three ideas are simultaneously spinning in my head like the wheels and sprocket of my bike: the relationship of a daunting challenge, fun and empowerment marketing.Read More
Ready to change the world with a story?
Free Range is excited to be participating in and judging TechSoup’s 2013 Digital Storytelling Challenge – a month of intensive learning combined with a friendly, hands-on media-making competition.Read More
As someone who spent far, far too much of my childhood learning how to perfectly imitate every single Disney princess of my generation, I am kicking myself for not creating this video. Jon Cozart, who must now be a shoe-in for a guest appearance on Glee, created (apparently single-handedly?) a video that has been blowing up my Facebook and Twitter feeds for the past 2 days, and which I finally sat down to watch today. And I loved it.
Of course, the video is funny. And most people are passing it around because it’s funny. And, as is so often the case with a piece of content that breaks through, I heard about it from my friends first. Then saw it on Huffington Post, then saw it on FastCo. It’s a textbook study in video virality. At Free Range, we’ve been lucky enough to make a number of successful videos ourselves and shared much of what we’ve learned in our recent book. But watching a young whippersnapper do it himself...we’re re-inspired!Read More
GreenBiz editor and reporter Kristine Wong interviews Jonah Sachs about how companies and organizations can use timeless archetypes and Joseph Campbell's "Hero's Journey" to shape storytelling about sustainability.Read More