Category Archive for "featured"

More questions than answers: Kony 2012

Mar 15, 2012 by Erica Priggen More questions than answers: Kony 2012

It’s been fascinating to observe the phenomenon that is Kony 2012. Here at Free Range, we’re no stranger to being asked to make media that will ‘go viral.’ Our response over the years has been that there’s no guaranteed recipe for big numbers on a video campaign. What you can do is make sure you’ve got a solid idea/story/message; a clear understanding of your target audience; an action step or ‘ask;’ a great outreach plan to pound the ether-pavement and get folks ready for your launch; and a sense of the zeitgeist — an instinct that the world is ready to hear and act on the story you have to tell. 

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Our Toughest Client

Jan 19, 2012 by Liz Kuehl Our Toughest Client

Last year, Free Range began to stare down the same challenge many of our clients face: our website was approaching its fourth birthday and starting to look outdated. In addition to the design and technology being several years old (in internet years, that's ancient!) the content and structure didn’t represent our current approach — and our current vision for the future. Though the prospect of becoming our own client was a little scary, we committed to the collaborative task of rethinking, redesigning, and rebuilding our site.

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