Mar 15, 2012 by Erica Priggen
It’s been fascinating to observe the phenomenon that is Kony 2012. Here at Free Range, we’re no stranger to being asked to make media that will ‘go viral.’ Our response over the years has been that there’s no guaranteed recipe for big numbers on a video campaign. What you can do is make sure you’ve got a solid idea/story/message; a clear understanding of your target audience; an action step or ‘ask;’ a great outreach plan to pound the ether-pavement and get folks ready for your launch; and a sense of the zeitgeist — an instinct that the world is ready to hear and act on the story you have to tell.
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Feb 05, 2012 by Melissa Roberts
I've been following the Susan G. Komen/Planned Parenthood debacle with interest. Komen’s decision to stop funding Planned Parenthood programs — and the subsequent decision to allow them to re-apply for funding, with no guarantee that they’ll actually receive it — reads like a study in how NOT to make organizational decisions.
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Jan 23, 2012 by Jonah Sachs
July 10, 2012 is the big day. After a year and a half of development, Winning the Story Wars is going to hit the shelves (hopefully there will still be plenty of physical stores by then). The book, published by Harvard Business Review Press, is a deep exploration of mythmaking, marketing and the shape of the future. I want to share it all right now, but I'm told if I publish all the content online, nobody will buy the book. So, I'm resisting the urge and just sharing a taste of it. I'd really love to know what you think.
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