Jan 23, 2012 by Jonah Sachs
July 10, 2012 is the big day. After a year and a half of development, Winning the Story Wars is going to hit the shelves (hopefully there will still be plenty of physical stores by then). The book, published by Harvard Business Review Press, is a deep exploration of mythmaking, marketing and the shape of the future. I want to share it all right now, but I'm told if I publish all the content online, nobody will buy the book. So, I'm resisting the urge and just sharing a taste of it. I'd really love to know what you think.
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Jan 20, 2012 by Amy Hartzler
These days everyone is talking about telling stories — which is great, because we’ve been refining our storytelling methodology for the last 13 years. But the sudden popularity has also challenged us to define what that really means, as our once-esoteric field has become more crowded. Nearly a year ago today, we recognized that we needed to rebrand.
We knew we couldn’t build a coherent brand without a deep understanding of how we do what we do, and why. We needed to unpack the magic and the science behind our work, and we needed a new story to define what it means to be makers of media that creates a more positive future. And each of our new brand expressions, from an updated logo to this website, needed to reinforce that story.
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The next great story is yours™
