Jonah Sachs Dec 13, 2013 by Jonah Sachs

Winning the Story Wars: Exercise 3

Marketing's five deadly sins — vanity, authority, puffery, insincerity gimmickry — are story killers. But since we've all been raised to communicate this way, how can we break these habits once and for all? The answer: indulge them.  

Find out how by downloading the worksheet here.

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Jonah Sachs Dec 11, 2013 by Jonah Sachs

Winning the Story Wars: Exercise 2

Want to tell a personal story? This exploration of the popular three-act structure will help you turn your own experiences into a compelling narrative.

The structure can be adapted for brand-based storytelling as well.

Download the worksheet here.

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Jonah Sachs Sep 09, 2012 by Jonah Sachs

Winning the Story Wars: Exercise 1

For readers of our book on breakthrough storytelling, Winning the Story Wars, we are providing exercises here as companions to the lessons in the book.

The first in this series, "Steal a Story", provides a step by step process for taking the moral of your story and turning it into a narrative your audiences will want to hear, make their own, and share. Enjoy, and let us know how it goes! 

To download the pdf, click here.

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