Thinking

Winning the Story Wars — The Hero’s Journey

Here's part two of the video series that accompanies Jonah Sachs' new book, Winning the Story Wars. 

Discover how digital tools are returning humanity to a new oral tradition and what kinds of stories will work in this new era of empowerment marketing. Inspired by Joseph Campbell's Hero's Journey, Sachs lays out a story model any brand or cause can use to get its message heard, and explains why stories must be not just told, but lived.