Alexina Seedorf

Contributed by Alexina Seedorf

October 05, 2012

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Winning the Story Wars — The Hero’s Journey

Here's part two of the video series that accompanies Jonah Sachs' new book, Winning the Story Wars

Discover how digital tools are returning humanity to a new oral tradition and what kinds of stories will work in this new era of empowerment marketing. Inspired by Joseph Campbell's Hero's Journey, Sachs lays out a story model any brand or cause can use to get its message heard, and explains why stories must be not just told, but lived.