Brand Strategy

Your brand is an unfolding story starring you and your audiences. And all good stories follow a simple formula.  We'll help you identify your brand voice,  the values that connect you to your audience and the moral that underpins all of your communications. 

URGE

URGE

A collaboration to re-name and re-frame Choice USA, a twenty-year-old reproductive rights, health and justice organization.

Read Case Study  ►
URGE

Great Place to Work® Institute Branding

Great Place to Work® Institute

They were known as the global leader in evaluating the quality of workplaces. But the Institute’s identity ran deeper than that of a group of analysts. When Great Place to Work® wanted to tell their values-based story, we teamed up to help them change their global brand.

Read Case Study  ►
Great Place to Work® Institute Branding

Autodesk: The Design-Led Revolution

Autodesk

A bold initiative to change the way the world sees design on a planet soon to be home to 9 billion people.

Read Case Study  ►
Autodesk: The Design-Led Revolution

The Last Stand of the Orangutan

Rainforest Action Network

RAN and Free Range teamed up to shine a light on destructive "conflict palm oil," inspiring thousands of new heroes to step up and take action on rainforest destruction.

Read Case Study  ►
The Last Stand of the Orangutan

Global Zero Campaign

Global Zero

There’s nothing we love more at Free Range than big solutions to big problems. From our first meeting with Global Zero the idea of eliminating nuclear weapons worldwide seemed doable, obvious and urgent all at once.

Read Case Study  ►
Global Zero Campaign