We see brands as episodic, interactive stories that put their audiences in the role of the hero. Just like great stories, the best brands stand for universally cherished values. They stir emotion and action. And they are built around a core insight about how the world works and how it can be just a little (or perhaps a lot) better. Check out some of the logos we've designed here.
When CCI (formerly Community Clinics Initiative) came to Free Range, they needed a new logo and site to convey the important health care work they do on behalf of underserved populations. What emerged was not just a new look for the organization, but a clarification of their brand identity, a…Read Case Study ►
There’s nothing we love more at Free Range than big solutions to big problems. From our first meeting with Global Zero the idea of eliminating nuclear weapons worldwide seemed doable, obvious and urgent all at once.Read Case Study ►
Some brands have to search for their emotional core. A brand calling hospice workers to serve dying veterans is not one of them. Our challenge here was to enlist all the natural emotion of this important campaign into the service of creating bold, selfless action.Read Case Study ►
Winning our Youtopia grant has been transformational for several brands and campaigns over the years. But our trip to Yellowstone for the 2010 winner, and the media we created from it, also transformed us.Read Case Study ►
They were known as the global leader in evaluating the quality of workplaces. But the Institute’s identity ran deeper than that of a group of analysts. When Great Place to Work® wanted to tell their values-based story, we teamed up to help them change their global brand.Read Case Study ►
Sometimes a message arrives just at the right time. Someone says something that everyone's been thinking but has yet to be expressed. It was like that with Annie Leonard's exposé on stuff which brought the world into a conversation she'd been dying to spark.Read Case Study ►
Sure, the Internet is great for moving minds. But what about a brand designed to meet millions of people face-to-face? We found out that it’s not easy but it is incredibly rewarding when it works. With ACE, we’ve taught high-schoolers across the country about climate change.Read Case Study ►