CADCA 2010 Annual Report

Their long-term vision:

A world where community leaders prevent underage drug and alcohol abuse.

Made easy to grasp through stories:

We've partnered with CADCA for years on their annual report — but our most recent collaboration, highlighting "everyday heroes," was a breakthrough in format and content. CADCA trimmed the copy on the organization's significant achievements, and we focused more of the report’s real estate on stories of their leaders doing work on the ground. Our partnership resulted in a compelling, narrative-driven report documenting how individual efforts can add up to significant change. From a teenager in Wyoming shaping the future of his community to a Brazilian priest taking control of underage drinking, the stories of partners and advocates in CADCA's work convey their impact more effectively than press releases or boilerplate ever could.