Change for the Oceans
Monterey Bay Aquarium's important insight:
The best way to preserve Earth’s rich and beautiful ocean life is to fight climate change.
Transformed into an unforgettable story:
Step into the Monterey Bay Aquarium and you’ll be inspired to do something, anything, to preserve the oceans. It’s a stunning emotional experience. The aquarium has been working hard to transform its passions into actions that matter. Recently, it’s been all about climate change and the undeniable fact that global warming is a huge threat to ocean ecosystems. But how to get that across in 90 seconds without terrifying the children? We came up with this surreal yet simple story to motivate people to act while keeping a smile on their faces. Then we super-charged that strategy with the voiceover talents of John Cleese. Our clients raved. “We love it,” our client lead wrote. And “It's the only thing that’s ever made me smile about climate change.”