EARTH Plants the Future
Their audacious goal:
Get 200,000 trees planted in a single day.
Transformed into even bigger results:
Earth University got a timeslot on CNN International and they wanted to do something big with it: like get people to plant hundreds of thousands of trees. We sent our director Eric Smith down to Costa Rica to capture the feel and faces of this remarkable campus. Then we turned what he found into a short and sweet spot that says it all: the most advanced technological solution to climate change is… the tree. The staff at Earth U loved it. Of course, they did. They were the stars. But the rest of the world? Well the campaign beat its target by a factor of ten. And when two million trees had been planted, the Earth U staff told us they had our ad to thank.