Every Purchase Matters
Their world-changing model:
Make every purchase an opportunity to sustain people and the planet.
Transformed into a tangible experience:
Getting the concept of Fair Trade beyond the choir and into the minds of everyday shoppers meant making it simple, emotional and desirable. And that meant showing what a purchase actually looks, smells and feels like. It meant allowing shoppers to picture the positive impact of their transaction on people around the globe. Our goal was to help Fair Trade USA turn a complex theory of change into the simplest of stories — giving America’s top certifier the clarity they needed to expand their reach.