Grocery Store Wars
Their message to the world:
Organic food is simply better — for people and the planet.
Transformed into a cultural phenomenon:
In the days before organic was everywhere, the Organic Trade Association asked us to get the word out beyond the health food crowd. So we took the obvious route – vegetable puppets at war in the supermarket. It sounded so hokey at first: putting a Ken doll wig on a cucumber and calling him Cuke Skywalker then waving him in front of the camera. But as the shoot progressed and the Death Melon was spectacularly destroyed, we knew we had something special. Twenty million viewers agreed and turned Grocery Store Wars into a viral marketing cult classic. Tofu D2 even found his way onto the cover of US Today’s Life section. And while we can’t say Store Wars single-handedly made organic food what it is today, we’re proud to have helped it leap forward.