Winning the Story Wars: Storytelling Worksheets

  • Jonah Sachs
  • Free Range

Focus: Insights + Discovery

The following worksheets will help you further practice the storytelling methodology outlined in the book Winning the Story Wars.

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Exercise #1: Steal A Story

The first in this series provides a step-by-step process for taking the moral of your story and turning it into a narrative your audiences will want to hear, make their own, and share. Download the Worksheet


Exercise #2: The Story Formula

Want to tell a personal story? This exploration of the popular three-act structure will help you turn your own experiences into a compelling narrative. The structure can be adapted for brand-based storytelling as well. Download the Worksheet


Exercise #3: Deadly Sin Bender

Marketing’s five deadly sins — vanity, authority, puffery, insincerity, and gimmickry — are story killers. Society raised us to communicate this way. So how can we break these habits once and for all? The answer: indulge them. Download the Worksheet


Exercise #4: Archetypes

Feeling stuck choosing your archetype? While Winning the Story Wars provides seven archetypes, that list is far from comprehensive. In this download, four more are offered to help you explore your brand character. Download the Archetypes


Winning the Story Wars


About Winning the Story Wars

The story wars are all around us. They are the struggle to be heard in a world of media noise and clamor. Today, most brand messages and mass appeals for causes are drowned out before they even reach us. But a few consistently break through the din, using the only tool that has ever moved minds and changed behavior—great stories. Learn more


Learn about Free Range’s Framing Powerful Narratives Workshop based on the principles of Winning the Story Wars: Here