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The certification market was buzzing with competition. Cradle to Cradle Products Innovation Institute was a pioneer, but no one knew it.
To bring them back to industry thought leadership we helped rebuild their go-to-market model and create a broader movement that includes powerful brand partnerships, to propel awareness and supplant them back into the leadership seat.
In result, five leading fashion brands – H&M, Kering, Loomstate, Zero + Maria Cornejo and Eileen Fisher – joined the Fashion Positive Initiative, focused on accelerating the development of safer, circular materials for use in the apparel industry.
Services: Brand, Innovation, Design, AMPLIFY