How do you sell innovation when everyone’s doing it? Be better and bolder.

Every WiFi brand was speaking the same language–one of product and benefit. eero needed a standout approach in a crowded field of innovation-imitators.

Our campaign helped position eero as WiFi that was smarter and far more human. We helped eero understand WiFi as a blend of science and art, and shared this idea to consumers. That’s how eero took their place as the Wifi Innovators.

Services: Brand, Innovation
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