Services: Storytelling + Brand, Product Innovation, Insights + Discovery, Nonprofit
What’s more valuable than your intelligence? Your network.
Thomas Edison. Charles Darwin. Both were members of the New York Academy of Science. One of the most venerable scientific organizations in the world, NYAS has 200 years of history and a collection of the most brilliant thinkers, ever. But who were they really?
We helped NYAS don the lab coat to become the world’s smartest network. This brand shift entailed unearthing rich stories of connection, building a visual identity that worked together as one integrated system, and relaying a smarter, more connected story of their impact to the world.