Global Footprint Network

Want to reach millions of users? Link strategy and design.

Over a decade ago we made Global Footprint Network’s world-famous Footprint Calculator. But the Internet has changed, and so has the organization’s needs, so we developed a new strategy and product to encourage deeper user engagement and actions to effect real-world change.

The result was not only a beautiful, future-forward design, but a dramatic increase in user engagement, including the addition of over 100,000 users to GFN’s email list–in only the first seven days, with zero advertising. That’s the power of strategy and design coming together to calculate—and change—the world.

Services: Insight + Innovation; Storytelling + Design
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