2024-03-17 22:41:54
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Expanding what's possible through bold ideas, inspiring stories, and product innovation.

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Work

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Positioning a Mission-Driven Healthcare Brand

HealthBegins

Positioning a Mission-Driven Healthcare Brand

Helping a Ride-Hailing Startup Scale by 1000%

GOelegido

Helping a Ride-Hailing Startup Scale by 1000%

Digital Transformation for the Oldest Organic Produce Distributor in the US

Veritable Vegetable

Digital Transformation for the Oldest Organic Produce Distributor in the US

Helping a Niche Meal Kit Reach New Audiences

Purple Carrot

Helping a Niche Meal Kit Reach New Audiences

Helping a Higher Ed Non-Profit Find Its Identity

Interfaith Youth Core

Helping a Higher Ed Non-Profit Find Its Identity

Rebranding a Non-Profit Museum

Phoebe A. Hearst Museum of Anthropology

Rebranding a Non-Profit Museum

Approach

Understand

We begin with a deep dive into the context of your problem, uncovering the hidden factors that influence your organization, audience, and market. We search your world to find the best opportunities for you—and reveal the heart of your story.

Discovery & Research User Stories Creative Direction Product Roadmap Workshops Focus Groups Brand Strategy

Explore

Equipped with a thorough understanding of the challenge at hand, we dig between the cracks and below the surface to identify ways we can best meet your audience's needs. This is a time to think bigbut also to focus in on the opportunities we can realize for you here and now.

Moodboards Concepts Information Architecture Ideation Design Thinking

Create

Sure of our direction—and grounded in the realities of your unique situation—we develop a detailed strategy to help you fulfill your goals. Here, we craft the powerful mix of word, image, and technology that will solve your problems...and make your story irresistible.

Prototype Minimum Viable Product Development Brand Identity Video Production Animation Illustrations Graphic Design Package Design UX/UI Design Event Design Display Design Copywriting Scripts

Launch

We test and refine our solutions, optimizing for outcomes. After the initial launch, we'll team up to figure out what's working, and what needs to be tweaked. Together, we'll build the best possible future for your organization.

Go-to-Market Analytics Strategy Product Sprints Planning
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Stories and experiences bring people together. They inspire them to see the worldand your organizationdifferently. We work with you to define opportunities and bring ideas to life. By digging into what matters most to you and your organization, we learn how to craft stories and experiences that engage your visitors, spur them to action, and help them fall in love with what you do.

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Good design enriches our world, improves our lives, and makes easy communication possible. We rely on robust design thinking to help us create beautiful work, support meaningful causes, and spread inspiring media.

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Our one-of-a-kind workshops teach you how to find the story that powers your brand, and tell it in a way that draws people to your cause. By rooting your brand in archetype and story structure, you will learn how to understand its past, direct its present—and bring about its remarkable future. 

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We specialize in creating applications and websites that are friendly and intuitive (UX) with appealing visuals (UI) that can be scaled into robust business solutions. Our detail-oriented project managers work closely with our team of developers who write clean semantic code and provide great technical documentation—helping you create pleasant user experiences and professional, innovative products.

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Services

We help you reach your goals with services that hone your brand and show the world what it can do.
Storytelling Design Workshops Product Innovation

Stories and experiences bring people together. They inspire them to see the worldand your organizationdifferently. We work with you to define opportunities and bring ideas to life. By digging into what matters most to you and your organization, we learn how to craft stories and experiences that engage your visitors, spur them to action, and help them fall in love with what you do.

Learn More

Good design enriches our world, improves our lives, and makes easy communication possible. We rely on robust design thinking to help us create beautiful work, support meaningful causes, and spread inspiring media.

Learn More

Our one-of-a-kind workshops teach you how to find the story that powers your brand, and tell it in a way that draws people to your cause. By rooting your brand in archetype and story structure, you will learn how to understand its past, direct its present—and bring about its remarkable future. 

Learn More

We specialize in creating applications and websites that are friendly and intuitive (UX) with appealing visuals (UI) that can be scaled into robust business solutions. Our detail-oriented project managers work closely with our team of developers who write clean semantic code and provide great technical documentation—helping you create pleasant user experiences and professional, innovative products.

Learn More

Testimonials

Free Range helped us make geography cool. Their unique combination of storytelling excellence, technical expertise, and diligent dedication created our innovative, accessible web presence, while migrating and preserving much of the valuable historic content from our 10-year-old website. They transformed our initial vision into a simplified, personalized, seamless user experience. This required much flexibility and forward-thinking as we concurrently built and launched a powerful membership database. The result is a beautiful, user-friendly, versatile, and scalable web experience—on both the front and back end—overwhelmingly embraced by visitors, members and staff. We regard them as a professional, dedicated partner.

Becky Pendergast

Director of Design and Digital Platforms, American Association of Geographers

"Free Range has been instrumental in helping us build out our digital strategy and online identity. Their page builder is very easy for our team to work with, and they go above and beyond to make sure our team is set up for success. I definitely recommend working with them."

Lewis Perkins

President, Apparel Impact Institute

Free Range is truly exceptional both in their technical expertise and commitment to working with clients. We partnered with Free Range to create an infographic about the connection between children's health and climate. The Free Range team patiently and professionally helped us clarify our abstract ideas into a creative and tangible product. I truly don't know whether I enjoyed their technical support or customer relationship building more. It was an 11 out of 10 experience, and I would highly recommend working with this team!

Kyra Naumoff Shields

Bright Cities Program Director, Healthy Babies Bright Futures

“Free Range helped us envision how we can make an even greater impact with our work. [...] By the end of the project, they had brought our collective ideas and insights together into a terrific plan that our organization is thrilled to now be executing on!”

Robert Thomas

Executive Director, Mindful Schools

Organizing programs to help the most vulnerable through an engaging digital presence is core to our strategy. The Free Range team has been essential in helping us identify opportunities, design compelling brands and establish messaging for our multiple programs, and ultimately [employ] the technical skills and process to effectively implement new technologies with exceptional user experiences.

Nicole Woodie

Executive Director, The Chris Long Foundation

As a growing environmental advocacy organization, we needed more cohesive messaging to support our ambitions for even bigger impact. We wanted a content strategy that would help reduce the cognitive dissonance it sometimes took for new audiences to understand exactly who we are and what we do. Free Range quickly stood out to us as a group that has deep experience with non-profits, and a familiarity with the climate justice space. During our work together, they crafted timeless and adaptable writing, design, and development, and came up with a number of inventive “good moves” that gave us new ways to speak about ourselves. We also enjoyed efficient project management and easy communication throughout the process. We’re very happy with our new web copy and fundraising materials. I recommend Free Range to anyone looking for a strategy or messaging partner.

Stephen Danner

Director of Development, Stand.earth

We wanted to create a short video that would explain the concept of “sustainability” to students, faculty and staff, and outline how Mt. SAC can help students prepare for further studies or careers in sustainability. But we struggled to find an inspiring and succinct way of communicating everything that “sustainability” can mean. We saw Free Range’s prior work and admired their approach to white board animation. As nonprofessionals, we were not aware of all the details that go into a production like this, for example having a voice actor and how much that impacts the feel/vibe of the video. Our project manager laid out a clear work plan, and led us smoothly through the whole process, acting as our companion through the entire project. We now have a polished, inclusive, and easy-to-understand video that we can share campus-wide—in classrooms, at events, and on our website. I highly recommend working with Free Range on your next video project.

Eera Babtiwale

Director of Sustainability, Mt. San Antonio College

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