Building Movements vs. Moments
Any organization can capitalize on a moment—a flashpoint in the news cycle with enough of a connection to an organization’s mission to spark a quick, short-term increase in donations, sales, etc. Far more difficult is the process of creating a movement—a sustained, long-term effort on the part of your organization and its audience to make change, leading to lasting results.
In this resource, we’ll show you how to build a campaign that goes beyond the present to envision—and fight for—a better future.
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