Free Range Values and Archetypes Deck
In this resource, you'll find a series of exercises designed to help you and your team uncover the values that your organization stands for, and determine the archetypes that best represent your brand.
The first part of the deck will guide your team through a three-step process to refine your brand's values as they relate to various levels on the hierarchy of human needs, from basic issues like comfort and security all the way up through self-actualization.
In the second part, you and your team will review Free Range's set of custom Archetype Cards to figure out which archetypal characters your brand embodies, and how you can express those archetypes to your organization's advantage as you communicate with the wider world.
Fill out the form to download your copy of the Card Deck!