Global Zero wanted to change the world. Specifically, their goal was to rid the earth of nuclear weapons. We designed a campaign that would serve as a rallying cry — Demand Zero — and leveraged it with a refined campaign strategy to effectively talk to our audience. Our campaign film "An Idea That Changed the World," was viewed over 90K times and proved the boldness of Global Zero's ambition. While Global Zero has a long journey to achieve their ultimate goal, we successfully ramped up awareness of their ever-important cause.