---
title: Free Range - Product Innovation + Storytelling
description: "Case Study: How we helped Fortune 500 company Hewlett-Packard clarify its message and update its sales process."
image: https://freerange.com/hubfs/Imported_Blog_Media/FreeRange_HP_1812x918-906x459-1.png
---

![](https://freerange.com/hubfs/Imported_Blog_Media/FreeRange_HP_1812x918-906x459-1.png)

![](https://freerange.com/hubfs/1024px-HP_logo_2012.svg.png)

# HP

| Services | [Storytelling](https://freerange.com/case-studies/?tag=storytelling), [Design](https://freerange.com/case-studies/?tag=design), [Workshops](https://freerange.com/case-studies/?tag=workshops) |
| --- | --- |
| Industries | [F1000+](https://freerange.com/case-studies/?tag=f1000) |
| Causes | [Tech](https://freerange.com/case-studies/?tag=tech) |
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## Overview

## Seamless Sales: Process Transformation for a Fortune 500 Company

Hewlett-Packard needed help telling a story. The Fortune 500 company had been pouring time, energy, and resources into a digital and process transformation effort that would have a huge impact on the way sales were managed at the company. Unfortunately, the message wasn’t effectively getting out across the organization.

HP needed a powerful story to unify their collective efforts around the world. We helped the company communicate its vision to all stakeholders—creating a seamless sales process that connected once-distant internal teams, leading to happier customers and partners.

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