--- title: Free Range - Purpose-driven design and innovation description: "Case Study: How we helped a global NGO define a clear path to donations." image: https://freerange.com/hubfs/Rainforest_2.png --- ![](https://freerange.com/hubfs/Rainforest_2.png) # Rainforest Alliance | Services | [Design](https://freerange.com/case-studies/?tag=design) | | --- | --- | | Industries | [Nonprofits + Social](https://freerange.com/case-studies/?tag=nonprofits-social) | | Causes | [Climate & Sustainability](https://freerange.com/case-studies/?tag=climate-sustainability) | | Share | [![Share on Facebook](https://static.hubspot.com/final/img/common/icons/social/facebook-24x24.png)](http://www.facebook.com/share.php?u=https%3A%2F%2Ffreerange.com%2Fcase-studies%2Fwork%2Frainforest-alliance%3Futm_medium%3Dsocial%26utm_source%3Dfacebook) [![Share on LinkedIn](https://static.hubspot.com/final/img/common/icons/social/linkedin-24x24.png)](http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Ffreerange.com%2Fcase-studies%2Fwork%2Frainforest-alliance%3Futm_medium%3Dsocial%26utm_source%3Dlinkedin) [![Share on Twitter](https://static.hubspot.com/final/img/common/icons/social/twitter-24x24.png)](https://twitter.com/intent/tweet?original_referer=https%3A%2F%2Ffreerange.com%2Fcase-studies%2Fwork%2Frainforest-alliance%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&url=https%3A%2F%2Ffreerange.com%2Fcase-studies%2Fwork%2Frainforest-alliance%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&source=tweetbutton&text=Free%20Range%20-%20Purpose-driven%20design%20and%20innovation) [![Share on Email](https://static.hubspot.com/final/img/common/icons/social/email-24x24.png)](mailto:?subject=Check%20out%20https%3A%2F%2Ffreerange.com%2Fcase-studies%2Fwork%2Frainforest-alliance%3Futm_medium%3Dsocial%26utm_source%3Demail%20&body=Check%20out%20https%3A%2F%2Ffreerange.com%2Fcase-studies%2Fwork%2Frainforest-alliance%3Futm_medium%3Dsocial%26utm_source%3Demail) | - [Overview](https://freerange.com/case-studies/work/rainforest-alliance#overview_heading) - [1. Understand](https://freerange.com/case-studies/work/rainforest-alliance#hs_cos_wrapper_understand_heading) - [2. Explore](https://freerange.com/case-studies/work/rainforest-alliance#hs_cos_wrapper_explore_heading) - [3. Create](https://freerange.com/case-studies/work/rainforest-alliance#hs_cos_wrapper_create_heading) - [4. Launch](https://freerange.com/case-studies/work/rainforest-alliance#hs_cos_wrapper_launch_heading) Overview 1. Understand 2. Explore 3. Create 4. Launch ## Overview ## Saving the World: Improving User Experience for a Global NGO  Rainforest Alliance needed to convince its site visitors to take concrete action on the problem of deforestation by donating or volunteering. But the organization's existing web presence left visitors feeling confused, unsure of what to do and how to help.  We worked closely with Rainforest Alliance to revamp the organization's user journey, defining a clear path for visitors to take through the site. By creating a holistic sitemap, new visual design system, and a more navigable user experience, we helped Rainforest Alliance make the intimidating task of saving our planet feel just a bit more possible. ## Related Projects ## No results found [![](https://freerange.com/hubfs/Destimed.png) ![Sustainable Travel: Creating an Ecotourism Footprint Calculator for DestiMED](https://freerange.com/hubfs/Destimed_full%20White.png "Sustainable Travel: Creating an Ecotourism Footprint Calculator for DestiMED") Creating an Ecotourism Footprint Calculator for DestiMED ](https://freerange.com/case-studies/sustainable-travel-creating-an-ecotourism-footprint-calculator-for-destimed) ![Sustainable Travel: Creating an Ecotourism Footprint Calculator for DestiMED](https://freerange.com/hubfs/Destimed_full%20White.png "Sustainable Travel: Creating an Ecotourism Footprint Calculator for DestiMED") Creating an Ecotourism Footprint Calculator for DestiMED [View Case Study](https://freerange.com/case-studies/sustainable-travel-creating-an-ecotourism-footprint-calculator-for-destimed) [![](https://freerange.com/hubfs/greenfig%20card.png) ![Empowering Tomorrow's Job-Seekers: Designing a Unique Learning Management System (LMS) for an Innovative Startup](https://freerange.com/hubfs/Ziplines%20White.png "Empowering Tomorrow's Job-Seekers: Designing a Unique Learning Management System (LMS) for an Innovative Startup") Designing a Unique Learning Management System (LMS) for an Innovative Startup ](https://freerange.com/case-studies/empowering-tomorrows-job-seekers-designing-a-unique-learning-management-system-lms-for-an-innovative-startup) ![Empowering Tomorrow's Job-Seekers: Designing a Unique Learning Management System (LMS) for an Innovative Startup](https://freerange.com/hubfs/Ziplines%20White.png "Empowering Tomorrow's Job-Seekers: Designing a Unique Learning Management System (LMS) for an Innovative Startup") Designing a Unique Learning Management System (LMS) for an Innovative Startup [View Case Study](https://freerange.com/case-studies/empowering-tomorrows-job-seekers-designing-a-unique-learning-management-system-lms-for-an-innovative-startup) [![](https://freerange.com/hubfs/VV2.png) ![Veritable Vegetable](https://freerange.com/hubfs/VV%20Logo%20White%20PH.png "Veritable Vegetable") Digital Transformation for the Oldest Organic Produce Distributor in the US ](https://freerange.com/case-studies/veritable-vegetable) ![Veritable Vegetable](https://freerange.com/hubfs/VV%20Logo%20White%20PH.png "Veritable Vegetable") Digital Transformation for the Oldest Organic Produce Distributor in the US [View Case Study](https://freerange.com/case-studies/veritable-vegetable) [![](https://freerange.com/hubfs/Imported_Blog_Media/FreeRange_ACE_1812x918-906x459.png) ![ACE](https://freerange.com/hubfs/ACE%20Logo.png "ACE") Reaching 2 Million+ High Schoolers ](https://freerange.com/case-studies/work/ace) ![ACE](https://freerange.com/hubfs/ACE%20Logo.png "ACE") Reaching 2 Million+ High Schoolers [View Case Study](https://freerange.com/case-studies/work/ace)