2021-11-24 09:40:14

Overview

"Be 3D": Event Marketing for a Standout Development Company

Software developer Lithium (now Khoros) needed help coming up with a theme that would energize its internal teams at an upcoming annual conference. Through a combination of strategic and creative work, we developed a concept based around the fact that customers are more than just data points—they are people, with concrete wants and needs.

We captured the resulting theme—"Be 3D"—in a short video, tailor-made to inspire the company's employees. The idea made for a successful, memorable conference, and stuck around to play a role in the company's ongoing business strategy and messaging.