--- title: Free Range - Product Innovation + Storytelling description: "Case Study: How we helped the Cradle to Cradle Product Innovation Institute re-establish itself as a thought leader in the field of sustainable fashion." image: https://freerange.com/hubfs/Imported_Blog_Media/FreeRange_C2C_906x459_2x-906x459-2.png --- ![](https://freerange.com/hubfs/Imported_Blog_Media/FreeRange_C2C_906x459_2x-906x459-2.png) # Cradle to Cradle Innovation Institute | Services | [Design](https://freerange.com/case-studies/?tag=design) | | --- | --- | | Industries | [Nonprofits + Social](https://freerange.com/case-studies/?tag=nonprofits-social) | | Causes | [Climate & Sustainability](https://freerange.com/case-studies/?tag=climate-sustainability) | | Share | [![Share on Facebook](https://static.hubspot.com/final/img/common/icons/social/facebook-24x24.png)](http://www.facebook.com/share.php?u=https%3A%2F%2Ffreerange.com%2Fcase-studies%2Fwork%2Fc2c%3Futm_medium%3Dsocial%26utm_source%3Dfacebook) [![Share on LinkedIn](https://static.hubspot.com/final/img/common/icons/social/linkedin-24x24.png)](http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Ffreerange.com%2Fcase-studies%2Fwork%2Fc2c%3Futm_medium%3Dsocial%26utm_source%3Dlinkedin) [![Share on Twitter](https://static.hubspot.com/final/img/common/icons/social/twitter-24x24.png)](https://twitter.com/intent/tweet?original_referer=https%3A%2F%2Ffreerange.com%2Fcase-studies%2Fwork%2Fc2c%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&url=https%3A%2F%2Ffreerange.com%2Fcase-studies%2Fwork%2Fc2c%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&source=tweetbutton&text=Free%20Range%20-%20Product%20Innovation%20%2B%20Storytelling) [![Share on Email](https://static.hubspot.com/final/img/common/icons/social/email-24x24.png)](mailto:?subject=Check%20out%20https%3A%2F%2Ffreerange.com%2Fcase-studies%2Fwork%2Fc2c%3Futm_medium%3Dsocial%26utm_source%3Demail%20&body=Check%20out%20https%3A%2F%2Ffreerange.com%2Fcase-studies%2Fwork%2Fc2c%3Futm_medium%3Dsocial%26utm_source%3Demail) | ## Overview ## Building Authority: Helping a Sustainable Fashion Organization Position Itself as a Thought Leader The Cradle to Cradle Products Innovation Institute offered unparalleled training and certification in the field of sustainable fashion design. Unfortunately, its offerings were lost in a crowded market.  The company hired Free Range to develop a thought-leadership strategy that would reposition it as the go-to authority for sustainable fashion questions. We rebuilt the company's go-to-market model, and organized a network of brand partnerships that helped to raise awareness of its unique offerings. Thanks to our efforts, five leading fashion brands—H&M, Kering, Loomstate, Zero + Maria Cornejo and Eileen Fisher—joined the Cradle to Cradle Products Innovation Institute's "Fashion Positive Initiative"—a movement focused on accelerating the development of safer, circular materials for use in the apparel industry. ![C2C_secondary_906x459_2x-604x306](https://freerange.com/hs-fs/hubfs/Old%20Free%20Range%20Website/Imported_Blog_Media/C2C_secondary_906x459_2x-604x306.png?width=604&name=C2C_secondary_906x459_2x-604x306.png) ![FreeRange_C2C_c_290x178_x2](https://freerange.com/hs-fs/hubfs/Old%20Free%20Range%20Website/PNGs/FreeRange_C2C_c_290x178_x2.png?width=580&name=FreeRange_C2C_c_290x178_x2.png) ![C2C_tertiary_b_290x178x2](https://freerange.com/hs-fs/hubfs/Old%20Free%20Range%20Website/PNGs/C2C_tertiary_b_290x178x2.png?width=580&name=C2C_tertiary_b_290x178x2.png) ![FreeRange_C2C_a_290x178x2](https://freerange.com/hs-fs/hubfs/Old%20Free%20Range%20Website/Imported_Blog_Media/FreeRange_C2C_a_290x178x2.png?width=580&name=FreeRange_C2C_a_290x178x2.png)   ## Related Projects ## No results found [![](https://freerange.com/hubfs/case%20study%20card%20background.png) ![The International Crane Foundation: Rebrand, Website, Communications Materials, and Paid Social Strategy for an Evolving Nonprofit](https://freerange.com/hubfs/ICFLogo_White.png "The International Crane Foundation: Rebrand, Website, Communications Materials, and Paid Social Strategy for an Evolving Nonprofit") Rebrand, Website, Communications Materials, and Paid Social Strategy for an Evolving Nonprofit ](https://freerange.com/case-studies/the-international-crane-foundation-rebrand-website-communications-materials-and-paid-social-strategy-for-an-evolving-nonprofit) ![The International Crane Foundation: Rebrand, Website, Communications Materials, and Paid Social Strategy for an Evolving Nonprofit](https://freerange.com/hubfs/ICFLogo_White.png "The International Crane Foundation: Rebrand, Website, Communications Materials, and Paid Social Strategy for an Evolving Nonprofit") Rebrand, Website, Communications Materials, and Paid Social Strategy for an Evolving Nonprofit [View Case Study](https://freerange.com/case-studies/the-international-crane-foundation-rebrand-website-communications-materials-and-paid-social-strategy-for-an-evolving-nonprofit) [![](https://freerange.com/hubfs/aii%20v%20shape.png) ![Sustainable Mills: Crafting a Standout Brand for an Apparel Nonprofit](https://freerange.com/hubfs/aii%20white.png "Sustainable Mills: Crafting a Standout Brand for an Apparel Nonprofit") Crafting a Standout Brand for an Apparel Nonprofit ](https://freerange.com/case-studies/sustainable-mills-crafting-a-stand-out-brand-for-an-apparel-nonprofit) ![Sustainable Mills: Crafting a Standout Brand for an Apparel Nonprofit](https://freerange.com/hubfs/aii%20white.png "Sustainable Mills: Crafting a Standout Brand for an Apparel Nonprofit") Crafting a Standout Brand for an Apparel Nonprofit [View Case Study](https://freerange.com/case-studies/sustainable-mills-crafting-a-stand-out-brand-for-an-apparel-nonprofit) [![](https://freerange.com/hubfs/hero2-906x459.png) ![Cradle to Cradle](https://freerange.com/hubfs/FashionPositive-Logo-1.png "Cradle to Cradle") Generating Revenue Streams for a Mission-Driven Non-Profit ](https://freerange.com/case-studies/work/cradletocradle) ![Cradle to Cradle](https://freerange.com/hubfs/FashionPositive-Logo-1.png "Cradle to Cradle") Generating Revenue Streams for a Mission-Driven Non-Profit [View Case Study](https://freerange.com/case-studies/work/cradletocradle) [![](https://freerange.com/hubfs/eero.png) ![eero](https://freerange.com/hubfs/Eero.png "eero") Helping an Innovative Consumer Tech Brand Stand Out ](https://freerange.com/case-studies/work/eero) ![eero](https://freerange.com/hubfs/Eero.png "eero") Helping an Innovative Consumer Tech Brand Stand Out [View Case Study](https://freerange.com/case-studies/work/eero)