Humanizing Wi-Fi: Helping an Innovative Consumer Tech Brand Stand Out
In-home Wi-Fi company eero had a problem. Surrounded by competitors with nearly identical product-based messaging strategies, the brand couldn't seem to get the word out about its uniquely user-friendly approach to home internet access.
Our campaign helped position eero as the smarter, more human Wi-Fi option in a market full of abstract chatter about specs and features. We helped eero conceptualize Wi-Fi as a blend of science and art, and spread this idea to their current and future customers. The campaign successfully helped eero take its place as a one-of-a-kind Wi-Fi innovator.