---
title: Free Range - Product Innovation + Storytelling
description: "Case Study: How we helped Autodesk launch a movement."
image: https://freerange.com/hubfs/Autodesk_2.png
---

![](https://freerange.com/hubfs/Autodesk_2.png)

# Autodesk

| Services | [Storytelling](https://freerange.com/case-studies/?tag=storytelling), [Design](https://freerange.com/case-studies/?tag=design), [Workshops](https://freerange.com/case-studies/?tag=workshops) |
| --- | --- |
| Industries | [F1000+](https://freerange.com/case-studies/?tag=f1000) |
| Causes | [Tech](https://freerange.com/case-studies/?tag=tech) |
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## Overview

## Design-Led Revolution: Helping a Software Company Launch a Movement

Design software company Autodesk wanted to rally thinkers around the world to solve the the biggest challenges facing humankind. To do that, the company needed a campaign that would distill its mission into a simple, exciting, sharable message, and a platform that would spark connections between enthusiastic designers, engineers, architects, and entrepreneurs. 

We helped Autodesk launch the "Design-Led Revolution"—a movement dedicated to promoting sustainable design practices around the world. Through company-wide branding and messaging, challenges aimed at designers, and a sharable [brand film](https://vimeo.com/131364518), we helped Autodesk become a leader in the world of sustainable design.

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