Overview
Design-Led Revolution: Helping a Software Company Launch a Movement
Design software company Autodesk wanted to rally thinkers around the world to solve the the biggest challenges facing humankind. To do that, the company needed a campaign that would distill its mission into a simple, exciting, sharable message, and a platform that would spark connections between enthusiastic designers, engineers, architects, and entrepreneurs.
We helped Autodesk launch the "Design-Led Revolution"—a movement dedicated to promoting sustainable design practices around the world. Through company-wide branding and messaging, challenges aimed at designers, and a sharable brand film, we helped Autodesk become a leader in the world of sustainable design.
